Business Challenge
These days boys are increasingly obsessed with computer games, so how do you convey that a Scalextric racing car is the ‘must have’ toy for Christmas?
Insight
In the octane charged and pizza fueled atmosphere that is our creative department, several of the boys and some of the girls, took part in the inaugural Sutton Coldfield Grand Prix. To get first hand insight into what it was like to be a racing driver behind the wheel of a Scalextric car. Even if to start with some had to have game consoles prised from their hands, by the chequered flag the common consensus was the whole experience felt less like playing and more like taking part in a real life race.
Idea
We came up with the challenge of “Race for Real” to dare and inspire people to put down their consoles and upgrade to the ‘real life’ experience. To reinforce the experience, we created a series of TV commercials using roof top cameras, fast editing techniques and cutting-edge CGI.
Business Created
Orders went into overdrive with record sales numbers leading up to Christmas and complete sell through to retailers for two years running
More Business Created
From the Blog
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13th Jul 2010
We may be in a new age of austerity, but according to a recent report, spend on luxury status symbols is showing no sign of abating. Apparently, while the rest of us have been swapping Sainsbury’s for Aldi, those with the financial assets to do so have been snapping up cars and jets, country homes and works of art.