Business Challenge
These days boys are increasingly obsessed with computer games, so how do you convey that a Scalextric racing car is the ‘must have’ toy for Christmas?
Insight
In the octane charged and pizza fueled atmosphere that is our creative department, several of the boys and some of the girls, took part in the inaugural Sutton Coldfield Grand Prix. To get first hand insight into what it was like to be a racing driver behind the wheel of a Scalextric car. Even if to start with some had to have game consoles prised from their hands, by the chequered flag the common consensus was the whole experience felt less like playing and more like taking part in a real life race.
Idea
We came up with the challenge of “Race for Real” to dare and inspire people to put down their consoles and upgrade to the ‘real life’ experience. To reinforce the experience, we created a series of TV commercials using roof top cameras, fast editing techniques and cutting-edge CGI.
Business Created
Orders went into overdrive with record sales numbers leading up to Christmas and complete sell through to retailers for two years running
More Business Created
From the Blog
A refreshing way to reward us
3rd Mar 2010
Remember way back in the early noughties when Pepsi ran Pepsi Stuff (which Coke went on to rip off with My Coke Rewards)? It was an interactive campaign that focused on rewarding their customers’ investment in the product by allowing them to earn points towards stuff like cameras and iPods. Pepsi got increased sales; we got shiny new gadgets. Everybody won.