Business Challenge
3M is a client we work with internationally across the range of their 55,000 !!! products. Their challenge to us was to be the lead agency in the build and replication of their European websites (as they migrated from one CMS platform to another.)
Insight
Using our commercial minds and vast experience of all things digital we saw this as an opportunity to build websites that not only created greater clarity and interactivity around their messaging but at the same time helped increase efficiency and reduce costs across Europe.
Idea
Our idea was the development of an online tool that made replication (and translation) easier, faster and cheaper.
Business Created
The more countries that use our tool, the more savings 3M make. For every three countries that replicate a site 3M saves approximately 33% in terms of cost. To date, on average, there are ten countries replicating each site, creating considerable savings across Europe.
More Business Created
From the Blog
Shopping for stories
13th Jul 2010
We may be in a new age of austerity, but according to a recent report, spend on luxury status symbols is showing no sign of abating. Apparently, while the rest of us have been swapping Sainsbury’s for Aldi, those with the financial assets to do so have been snapping up cars and jets, country homes and works of art.