Business Challenge
3M is a client we work with internationally across the range of their 55,000 !!! products. Their challenge to us was to be the lead agency in the build and replication of their European websites (as they migrated from one CMS platform to another.)
Insight
Using our commercial minds and vast experience of all things digital we saw this as an opportunity to build websites that not only created greater clarity and interactivity around their messaging but at the same time helped increase efficiency and reduce costs across Europe.
Idea
Our idea was the development of an online tool that made replication (and translation) easier, faster and cheaper.
Business Created
The more countries that use our tool, the more savings 3M make. For every three countries that replicate a site 3M saves approximately 33% in terms of cost. To date, on average, there are ten countries replicating each site, creating considerable savings across Europe.
More Business Created
From the Blog
A refreshing way to reward us
3rd Mar 2010
Remember way back in the early noughties when Pepsi ran Pepsi Stuff (which Coke went on to rip off with My Coke Rewards)? It was an interactive campaign that focused on rewarding their customers’ investment in the product by allowing them to earn points towards stuff like cameras and iPods. Pepsi got increased sales; we got shiny new gadgets. Everybody won.