Business Challenge
Increase sales by positioning House of Fraser as the business incentive of choice.
Insight
It was our business brain (as much as our fashionista eye) that came up with the insight that House of Fraser wasn't just fashionable in the clothes department but across the entire store.
Idea
Become the business incentive of choice by offering a wider, more fashionable choice than anyone else. Be it clothes, crockery, luggage, even Christmas hampers.
Business Created
Our latest business incentive campaign saw sales increase by 23% month–on–month. And just as impressively our Spring Sale achieved a 10.5% response rate and 11% increase in spend.
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From the Blog
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13th Jul 2010
We may be in a new age of austerity, but according to a recent report, spend on luxury status symbols is showing no sign of abating. Apparently, while the rest of us have been swapping Sainsbury’s for Aldi, those with the financial assets to do so have been snapping up cars and jets, country homes and works of art.