Business Challenge
Act as the European hub for the Habitat Catalogue and liase with 21 people in 9 different countries to ensure that in terms of both quality and quantity, The Habitat Catalogue lives up to its status as an iconic style bible.
Insight
Though a million miles from much of our usual work, the critical success factor would be just the same. A deep understanding of the brand and its audience. And a strong relationship based on mutual respect, trust, teamwork and ourselves with our clients.
Idea
Create a dedicated team of experienced international minds who understand the intricacies of the Habitat brand and have the commercial savvy and contacts to source paper across Europe, provide translations and produce print runs in the millions.
Business Created
For Habitat with a print run into the millions, the catalogue is mission critical for sales. For us we are always delighted to help add to a clients' bottom line in any way possible
From the Blog
Shopping for stories
13th Jul 2010
We may be in a new age of austerity, but according to a recent report, spend on luxury status symbols is showing no sign of abating. Apparently, while the rest of us have been swapping Sainsbury’s for Aldi, those with the financial assets to do so have been snapping up cars and jets, country homes and works of art.