WAA Logo

Business Creativity™

We are a digitally savvy, integrated agency who believe it's ideas that create business.

Passion & Truth at WAA

Passion & Truth > Trend watching

Shopping for stories

13th Jul 2010 A passion and truth by Jacqui

We may be in a new age of austerity, but according to a recent report, spend on luxury status symbols is showing no sign of abating. Apparently, while the rest of us have been swapping Sainsbury’s for Aldi, those with the financial assets to do so have been snapping up cars and jets, country homes and works of art.

Read on

Can social media compete?

7th Jun 2010 A passion and truth by Simon

Photo by tillwe

I recently had the good fortune to spend a couple of days at the iMedia Brand Summit in Brighton, an invite-only event that brings together agencies and clients to discuss and debate the interactive marketing landscape.

Read on

Judging the public mood

4th May 2010 A passion and truth by Jacqui

Over the last few days I’ve been catching up with family, friends and colleagues who were caught up in the travel chaos resulting from Eyjafjallajoekull’s volcanic tantrum.

Read on