Suffering for our art
4th Jun 2010 A passion and truth by Jacqui
Photo by Aaron Jacobs
Sufferance is something most of those reading this column will be familiar with. As creative industry colleagues, you will be only too aware of the mental anguish we go through in our search for right answer or the best way.
More gowns, less clowns please
13th Apr 2010 A passion and truth by Chris
Photo by laughinghyena
A week or so back, I was sent a copy of a viral called The Last Advertising Agency on Earth. Personally I found it a little heavy on the clichés and a little light on the content – seriously, who has a clown in their reception (unless they work at McDonalds of course!)?
A refreshing way to reward us
3rd Mar 2010 A passion and truth by Katharine
Remember way back in the early noughties when Pepsi ran Pepsi Stuff (which Coke went on to rip off with My Coke Rewards)? It was an interactive campaign that focused on rewarding their customers’ investment in the product by allowing them to earn points towards stuff like cameras and iPods. Pepsi got increased sales; we got shiny new gadgets. Everybody won.
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