A refreshing way to reward us
3rd Mar 2010 A passion and truth by Katharine
Remember way back in the early noughties when Pepsi ran Pepsi Stuff (which Coke went on to rip off with My Coke Rewards)? It was an interactive campaign that focused on rewarding their customers’ investment in the product by allowing them to earn points towards stuff like cameras and iPods. Pepsi got increased sales; we got shiny new gadgets. Everybody won.
The relevance of eloquence
11th Nov 2009 A passion and truth by Katharine
Photo by kevinzim
I’ve recently graduated and according to popular belief, I am not acquainted with the apostrophe, vowels R my wrst NME, and I can barely string two words together (and if I did, they would probably be ‘like’ and ‘totally’).
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