More gowns, less clowns please
13th Apr 2010 A passion and truth by Chris
Photo by laughinghyena
A week or so back, I was sent a copy of a viral called The Last Advertising Agency on Earth. Personally I found it a little heavy on the clichés and a little light on the content – seriously, who has a clown in their reception (unless they work at McDonalds of course!)?
Ideas that create business
26th Feb 2010 A passion and truth by Chris
Photo by Gene Hunt
What’s an idea? It’s one of the most overused words in our industry and quite possibly one of the least understood. Just like us, ideas come in all shapes and sizes; there’s the idea for the logo, the layout, the design, the headline, the payoff, the in-store experience, the website, the TV spot, the viral, the PR stunt, the radio ad, the poster, the press ad.
Back to the Future
21st Jan 2010 A passion and truth by Chris
Photo by fluzo
Opposites attract! With the possible exception of Nicolas Sarkosy and Carla Bruni, I’ve never totally subscribed to this theory. But having had a sneak preview of Tom’s article, I feel that there is an interesting relationship between highlighting trends for 2010 and reflecting on the creative campaigns and creative strategies of 2009, and even more interestingly (for me at least) using them both to help us engage with audiences and business opportunities over this coming year.
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