The art of trade success

Helping Bristan break into a new luxury market

Thanks to the pontificating of the Laurence Llewelyn-Bowen's of this world, bathrooms are now much more than simply somewhere to park your duck.

So when Bristan asked us to help them develop and launch their John Sydney range into the highly competitive market of designer bathroom fittings, we knew we'd have to create something special.

With an almost artistic obsession in each piece, it became clear to us that our approach would be to treat their new range as pure art. And what better way to get the trade buzzing than with an exhibition in a new critically acclaimed art gallery.

WAA managed the whole affair, from booking guest speakers to creating all branding and collateral for the event. We reinforced the message with some impactful trade ads, and crowned it all with an award-winning brochure, 'The Collection'.