Swallow Integrated

Creating success by the book

When it comes to booking a quick break, people tend to Google the brands that rush to mind. Don't have yours in their 'decision set' and chances are you won't be getting a call.That was exactly the position Swallow Hotels were in when WAA took their account. Low awareness was costing them sales.Our approach was textbook integration.After a thorough review of the market, we knew where to position Swallow Hotels - as the only chain of 'proper' affordable hotels in the UK. We then set about it with gusto.Sound brand development created a firm new identity - perfectly balanced to attract the cost-conscious customer, but still with an inviting finish.From that base, we then brought it to life with a brand new website, engaging brochures packed with desire, introduced loyalty schemes - and went for maximum exposure with TV.