How to create style with substance
Putting the style into sales with the iconic Habitat catalogue
A must-have for design aficionados, the Habitat catalogue has long been regarded as a style-bible for inspired spaces. A true coffee table read, the book's positioning as a trendsetter in the market place makes it a valuable piece in its own right.
So when WAA won the pitch for the catalogue we wanted it to be more than just first-class design. After applying a critical eye, and weaving in plenty of mail order best practice, we enhanced the whole customer buying experience with a more intuitive navigation and a simpler route to order.
We also applied our thinking to creating a simplified global translation and production process that delivered substantial time and cost efficiencies to Habitat.
And the impact?
Both costs and time to market were significantly reduced without losing quality, market value or industry reputation, while the catalogue’s ability to sell off the page was sharper than ever.
Further to best practice offline, our online expertise was called into play as WAA consulted on Habitat’s web and e-commerce strategy.