Being House of Fraser’s one-stop shop
Below-the-line made highly effective
As one of the UK's leading high street names, House of Fraser can't take any chances with the effectiveness of its communications.
That's why WAA has impressively been their lead below-the-line agency for the last decade, acting as their one-stop shop on everything from direct marketing, brochures and magazines to store launches and POS.
As retail specialists we're more than just a safe pair of hands - we create retail communications for both sides of the brain: creative impact with the kind of joined-up thinking that gets the cash tills ringing.
And that's not all. WAA also manages House of Fraser's emarketing strategy, designing and building all their monthly newsletters and regular emails - helping them reach approximately 200,000 potential buyers every week.
WAA has also recently designed and delivered two campaign sites, fully reflecting House of Fraser's exciting new brand positioning and helping them communicate with customers in new ways.
And the impact?
Fact is, even with the surge in internet retailing, House of Fraser still manages to achieve significant footfall in its stores.
Demand for some promotional brochures has outstripped supply – while the most eloquent proof of our results comes from a strong decade-long relationship.
And our emarketing campaign? An average click-through rate of 33% proves that our efforts are having quite an effect there, too.