WAA in BBC4's The Hard Sell

19th Mar 2008

WAA's head of creative, Henry Becket, was one of the lead commentators on the BBC4's 'The Hard Sell' programme last night (Wednesday 18 March).  Part of a series exploring television advertising over the past 50 years, this latest episode examined the world of toy ads and 'pester power'.

With 30 years experience and as one of Europe's most prolific toy ad creative directors - Henry has directed ads for brands including Hornby, Scalextric, Tomy, Disney, Vivid Imaginations and Spinmaster - the programme's producers invited him onto the programme to share his wisdom.

The Hard Sell can be viewed again for the next seven days via the BBC iPlayer service here.