28th Sep 2009

WAA flying high after being awarded chopper brief

WAA has been tasked with creating a brand identity for helicopter charter company Hawkrise. 

The five-figure brief saw WAA develop an identity for Midlands-based Hawkrise, which offers private charters in a luxury EC130 helicopters for business and leisure use.

In addition, the company took full ownership for creating and developing Hawkrise’s website and conducting its launch PR.

Jacqui Lennon, Managing Director of WAA, said: “This is a prestigious offering, the first private charter opportunity of a craft of this kind in the UK. It was important that the identity reflected the exclusivity of the experience.

“We wanted to build a fresh, clean site that was easy and intuitive for the user to navigate. We commissioned photography to demonstrate the full experience on offer to Hawkrise clients.”

Steve Verrall, director of Hawkrise, said: “We’re delighted with the identity that WAA has created for the company. We have a very niche offering and it was important that the brand and our website conveyed that. “

WAA took the time to understand Hawkrise’s USPs and ensured that those visiting the website understood the exclusivity and luxury of the service provided,” he added.