18th Jan 2010

WAA ads continue to dominate the airwaves

WAA productions once again dominated commercial breaks on Nickelodeon, CITV, C5, and Cartoon Network amongst others during the Christmas period.

WAA was responsible for over 30 ads, including several new productions, for brands including Vivid Imaginations, which were shot in November and first aired on Boxing Day.

WAA's Jacqui Lennon comments: “It’s a little known fact that WAA is responsible for more TV commercials in Europe than any other agency. We’re very well-known and respected in the toy industry, and have a proven formula for producing perfectly targeted, creative and energetic ads that don’t cost the earth. Over the years, we have produced something in the region of a thousand TV spots which have aired across the world, resulting in tens of millions of pounds worth of sales for our clients.

“2010 is set to be another bumper year for us. In addition to delivering ads for the spring and summer schedules, we are also currently engaged in a very exciting project with our longstanding client Hornby, evaluating the licence opportunity presented by them being contracted to make a range of toys and souvenirs associated with the London 2012 Olympic Games. Clearly, this is a tremendous opportunity for the brand on a global scale.”