Editors album reaches destination with Google Street Map

19th Oct 2009 A passion and truth by Adam C

In the on-going battle of music downloads versus physical purchases, illegal file sharing versus free music, and live bands versus ticket retailers and their service charges, the one thing people seem to have forgotten about is the bands themselves.

Because there are so many ways for music to be heard, bands have to scream, let alone shout, to get their music heard and make people take notice.

Any band can put their music onto Myspace for consumers to listen to but this doesn’t guarantee listens, bring any intrigue or levels of enjoyment to the act of simply clicking the ‘play’ button.

As technology advances, why shouldn’t the act of listening to music? iTunes now offers exclusive ‘LP downloads’ that include visual graphics, backgrounds and images to accompany listening to an album. How can a band incorporate this into their own website as opposed to using social networking sites and music download sites?

Editors have been on the music scene for five years and have enjoyed some credible success. They were nominated for the Mercury Music Prize with their debut album The Back Room, and reached number one in the British album charts with their second LP, An End Has A Start.

The band released their third album, In This Light And On This Evening this week and again are hoping to reach the top of the charts. But how does a band with moderate success keep those consumers who aren’t fans, and those still not aware of their music, interested?

By launching a promotional tool that appears to have ‘hacked’ into Google Street View of course!

The map allows the user to navigate around areas of London and listen to tracks from Editors’ new album, quite literally taking the listener on a journey through the music. The locations chosen are apparently areas that inspired Editors to write the songs and once at the location, the user can explore the 360 degrees location through the use of panoramic photographs of the band.

Prior to Editors’ promotion of their new album, I hadn’t heard any of the new songs except the new single and wasn’t too fussed about previewing the new album. The intrigue of listening to an album on Google Street View was enough for me to check the page out after experiencing this new media channel and hearing the new album streamed, I am aiding Editors in reaching number one in the album charts by purchasing their new album on Amazon as we speak.

It seems Editors do have a destination in mind and that is the top of the charts on the back of a new and exciting way to borrow from social media.

http://www.editorsofficial.com/streetview/

Share ♥

Found in Online marketingSocial media