A refreshing way to reward us
3rd Mar 2010 A passion and truth by Katharine
Remember way back in the early noughties when Pepsi ran Pepsi Stuff (which Coke went on to rip off with My Coke Rewards)? It was an interactive campaign that focused on rewarding their customers’ investment in the product by allowing them to earn points towards stuff like cameras and iPods. Pepsi got increased sales; we got shiny new gadgets. Everybody won.
Ideas that create business
26th Feb 2010 A passion and truth by Chris
Photo by Gene Hunt
What’s an idea? It’s one of the most overused words in our industry and quite possibly one of the least understood. Just like us, ideas come in all shapes and sizes; there’s the idea for the logo, the layout, the design, the headline, the payoff, the in-store experience, the website, the TV spot, the viral, the PR stunt, the radio ad, the poster, the press ad.
Olympic innovations
26th Feb 2010 A passion and truth by Tom
Photo by Google Street View
Other than war, there’s nothing like a major sporting event to hasten the pace of innovation. We’ve already blogged about the impact 3D TV is set to have on this summer’s World Cup but what can the current Olympic Winter Games in Canada tell us about what we can look forward to for our own Games in 2012?
Recent Tweets
@Rikki_Sixx Drop your CV into our talent manager Debbie (contact on site). Often openings, worth introducing yourself to her. Good luck!
14:44 PM Mar 9th from TweetDeck
@Rikki_Sixx We are on the hunt for some new people as it happens... more here: http://bit.ly/cxR2py
10:25 AM Mar 9th from TweetDeck
You should follow us @waa_agency
Get 'Insightful'
Sign up for our free monthly newsletter.

