WAA BLOG - LATEST POSTS
Will there be honour amongst brands online?
Yesterday, Google's open season on company trademarks began. In short, this means that anyone can now buy your brand names from Google and advertise their products to people searching for yours! I know that all is supposed to be fair in love and war, but should this apply to marketing too? Tesco doesn't think so.
Online Poms don't whinge
It is common knowledge that when people have a good customer experience they only tell one person, but when they have a bad one, they tell at least ten.
ASA - please ban my ads too
Making an ad for prime time television can cost you an arm and a leg and by the time you've bought enough airtime for it to make an impact you'll be...
Fooling around with penguins
Pigs might fly! Why not? Penguins can. It's true - after days of filming, the BBC caught on camera the amazing sight of a previously undiscovered breed of flying penguin.
Phorm creates a storm
I'm not sure what it is that we all have to hide, but nothing gets us hotter under the collar than internet privacy.
