A refreshing way to reward us

3rd Mar 2010 A passion and truth by Katharine

Remember way back in the early noughties when Pepsi ran Pepsi Stuff (which Coke went on to rip off with My Coke Rewards)? It was an interactive campaign that focused on rewarding their customers’ investment in the product by allowing them to earn points towards stuff like cameras and iPods. Pepsi got increased sales; we got shiny new gadgets. Everybody won.

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Ideas that create business

26th Feb 2010 A passion and truth by Chris

Photo by Gene Hunt

What’s an idea? It’s one of the most overused words in our industry and quite possibly one of the least understood. Just like us, ideas come in all shapes and sizes; there’s the idea for the logo, the layout, the design, the headline, the payoff, the in-store experience, the website, the TV spot, the viral, the PR stunt, the radio ad, the poster, the press ad.

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Olympic innovations

26th Feb 2010 A passion and truth by Tom

Photo by Google Street View

Other than war, there’s nothing like a major sporting event to hasten the pace of innovation. We’ve already blogged about the impact 3D TV is set to have on this summer’s World Cup but what can the current Olympic Winter Games in Canada tell us about what we can look forward to for our own Games in 2012?

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